Cognition Insights
Driven By Insights, Fuelled By Fans
We bridge the gap between F1 data and human behaviour. Cognition Insights empowers F1 teams and sponsors with behavioural science strategies to deepen fan loyalty, amplify brand impact, and accelerate commercial growth.
The F1 Edge: Beyond the Track, Into the Mind of the Fan
In Formula 1, victory isn't just about speed. It's about strategy, precision, and timing on track. But true success extends far beyond the checkered flag. In the rapidly expanding world of F1, the most critical engine of growth is the passionate, yet unpredictable psychology driving millions of fans globally. If you don't understand that, then the top step of the podium, and unlocking ultimate advantage, remains out of reach. That's why we're here.
Turning Casual Viewers into Die-Hard Devotees
You dominate the headlines, but are you truly capturing hearts? Understanding the emotional triggers and behavioural biases of your fans is key to transforming fleeting excitement into deep, lasting loyalty, merchandise sales, and year-round engagement. We analyze fan data through a behavioural psychology lens to pinpoint what truly resonates.
Maximizing Sponsorship ROI Beyond Logo Placement
Your investment in F1 is significant. But is it translating into genuine brand resonance and consumer action? We reveal how your partnership is truly perceived and where opportunities lie, helping you activate sponsorships that forge authentic fan connections and drive measurable business impact. Our analysis fuses real-time fan data with proven psychological frameworks.
Actionable Insights for Competitive Advantage
At Cognition Insights, we transform complex F1 fan data into clear, strategic intelligence. Choose the insight package that drives your goals:
F1 Race Weekend Fan Pulse Report
Decode the Roar of the Crowd
Go beyond surface-level metrics. Our deep-dive report analyzes fan sentiment across an entire Grand Prix weekend – from thrilling overtakes and strategic calls to driver errors and team radio. Understand the emotional triggers and behavioural patterns that truly drive engagement.
Pinpoint precisely what ignites passion or sparks frustration, enabling targeted strategies that deepen your connection with fans and foster lasting loyalty.
F1 Sponsorship Visibility & Brand Resonance Brief
Elevate Your Brand's F1 Impact
Your F1 sponsorship is a major investment. Our brief goes beyond simple logo exposure, revealing how your brand is truly perceived by the passionate F1 audience. We analyze visual presence, social chatter, and fan sentiment to assess genuine resonance.
Gain clarity on your sponsorship's real influence, empowering you to optimize activation for authentic fan connections and measurable business outcomes.
Monthly F1 Fan Pulse Report
Your Continuous Edge in F1 Fan Intelligence.
Stay ahead of the curve with our exclusive monthly report. Delivered at the start of each month, it provides a comprehensive overview of fan sentiment across past races, identifies emerging behavioural trends, and offers strategic insights.
Receive timely, actionable intelligence directly to your inbox, ensuring your engagement strategies are always aligned with the evolving F1 fanbase and market.
Starting from $250/month
The Cognition Insights Difference: Where F1 Data Meets Human Behaviour
In the high-stakes world of Formula 1, gaining a true competitive edge requires more than just numbers. It demands a deeper understanding of the fans. That's where we excel:
1. Behavioural Psychology at the Core
Unlock the 'Why' Behind Fan behaviour
We go beyond surface-level metrics, diving into the cognitive biases, emotional triggers, and decision-making processes that truly drive F1 fan engagement. Understand not just what they do, but why they do it, for truly impactful strategies.
2. F1-Native Data & Analytics
Precision Insights, Powered by F1 Data
Leveraging cutting-edge tools like FastF1 and a deep understanding of the sport's intricacies, we transform raw F1 data—from lap times to race incidents—into actionable intelligence. Our analysis is precisely rooted in the unique dynamics of Formula 1.
3. Actionable Strategy, Tangible Impact
Insights That Drive Measurable Results
We don't just provide data; we deliver clear, implementable strategies. Our insights translate complex behavioural patterns into practical recommendations designed to deepen fan loyalty, amplify brand awareness, and accelerate your competitive advantage.
Behind the Drive: Our Founder's Vision
"Cognition Insights was founded on a deep passion for Formula 1 and a dedication to understanding human behaviour. We believe the most powerful insights emerge from bridging these two dynamic worlds, empowering F1 teams and brands to connect with fans on a truly impactful level."
- Eric Walters, Founder, Cognition Insights
What Our Partners Say
We're just getting started on this journey to transform F1 fan engagement. Check back soon for powerful stories from teams and brands who have leveraged Cognition Insights to achieve new levels of loyalty and impact!
Unlock Deeper F1 Insights
Ready to gain a competitive edge in F1 fan engagement? Sign-up to receive our exclusive report, The Psychology of the Pit Stop: How Milliseconds on Track Impact Millions in Fan Sentiment.
Discover the hidden behavioural triggers that make or break fan loyalty during crucial race moments. This essential guide reveals how seemingly small on-track decisions profoundly shape fan perception, offering invaluable insights for optimizing your team's communication and maximizing your brand's presence in Formula 1.
Ready to Drive Your F1 Strategy?
Whether you're an F1 team aiming for deeper fan connection or a sponsor seeking to amplify your impact, we're ready to help you unlock new levels of engagement. Reach out today and let's explore how behavioural psychology can revolutionize your approach.
© Cognition Insights 2025. All rights reserved.